Category Archives: online reviews

Tips To Get Online Business Reviews

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You may be able to have leads but you are going to have to make sure that they are being converted into customers. This can happen if you have positive reviews about your business on your business website and other certain platforms.

According to a survey, consumers read at least 10 reviews before making a decision about buying something from a business. So, you are going to have to find a way to encourage your customers to leave a review. This way, other people will start trusting your business.

There are different ways you can get reviews for your online business. Some of them are worth mentioning here in this article.

Introducing an option in your website

First, you are going to have to make sure that your product pages have the option for the customers to leave their reviews. Since the CMS like WordPress are available now, you will not have to do anything complicated in order to add this option. You just have to add a gadget in the website.

The benefit of adding review gadget in the website is that your potential customers will have access to the experience of other customers.

There are several tools available that can help you sort the reviews.

Local bloggers

If you want to start on a high note, you can contact local bloggers in the area where you want to sell your products. You can ask those bloggers to provide your product and brand a review. The benefit of this special review is that the followers of those bloggers will follow the course. Many people will get convinced about buying your products.

Social media advertising

If you want to get positive reviews, you can use social media platforms to advertise your products and brand. According to a survey, about 87% of the customers aging between 18 and 34 will review a local business.

The best thing about social media platforms such as Facebook and Twitter is that you can actually reach out to the customers who are already interested in your product.

Offer free Wi-Fi

You can consider offering Wi-Fi connection to your customers for free. This way, the customers using internet at your business location are going to remember you; and they will leave a review about your product or brand.

Discount

You can also offer discounts to the customers who leave a review about your business or product. You can make a strategy in this regard. For instance, you can introduce a point-based system. Based on this system, every reviewer is going to get a point for making the review. A specific number reviews may make a customer eligible for a discount.

Importance of Online Reviews for Businesses

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Online reviews are important for your business but you may wonder how much important they can be. One thing worth mentioning here is that 97% of the people read online reviews and they trust these reviews as recommendations from friends and family. It means that you need to have online reviews if you want to do well as a business.

Another survey suggests that a good number of positive online reviews can actually help the businesses to improve sales and raise prices without losing customers.

Although you can integrate a system of reviewing on your website, you also need to make sure that you are using other reviewing sites to give your brand an extra exposure. Google and Yelp are big contenders for reviews in this regard.

Impact of Google reviews on your business

Google has the bigger impact on businesses than any other review platforms. The reason is that Google is the most widely used search engine, and so the reviews shown in its search results are going to be more valuable. According to a survey, consumers are 38% more likely to search through Google and are 29% more likely to buy from the businesses with complete Google My Business profiles.

Another major advantage of having reviews on Google is regarding the click-through rate. The matter of fact is that about 56% of the visitors will click the link just because it shows good rating.

Revenue boost with Yelp reviews

Yelp is a great platform for online businesses. Presence of 127 million reviews makes yelp one of the leading review platforms. It means that a good review on Yelp is going to benefit your local business in great way.

If you manage to increase your overall rating by one star, you can get a boost in the revenue by 5 – 9 percent. And one thing that you are going to have to keep in mind is that 98% of the yelp users are going to purchase the items found on yelp. Thus, it is quite important for you to claim your yelp business page.

Facebook reviews and improved sales

A business can get its sales boosted if it has positive Facebook reviews. The reason is that a Facebook listing can have influence on the buying decisions of customers. According to a survey, about 80% of the consumers are more likely to buy from a business if it has positive reviews on Facebook.

Reviews on your website

You have to make sure that you also have integrated an option on the product page for consumers to make a review. The reviews on your website are not only going to be helpful in encouraging your future consumers to consider buying from your business but the rank of your product page will also be improved in Google search results.