Online reviews are important for your business but you may wonder how much important they can be. One thing worth mentioning here is that 97% of the people read online reviews and they trust these reviews as recommendations from friends and family. It means that you need to have online reviews if you want to do well as a business.
Another survey suggests that a good number of positive online reviews can actually help the businesses to improve sales and raise prices without losing customers.
Although you can integrate a system of reviewing on your website, you also need to make sure that you are using other reviewing sites to give your brand an extra exposure. Google and Yelp are big contenders for reviews in this regard.
Impact of Google reviews on your business
Google has the bigger impact on businesses than any other review platforms. The reason is that Google is the most widely used search engine, and so the reviews shown in its search results are going to be more valuable. According to a survey, consumers are 38% more likely to search through Google and are 29% more likely to buy from the businesses with complete Google My Business profiles.
Another major advantage of having reviews on Google is regarding the click-through rate. The matter of fact is that about 56% of the visitors will click the link just because it shows good rating.
Revenue boost with Yelp reviews
Yelp is a great platform for online businesses. Presence of 127 million reviews makes yelp one of the leading review platforms. It means that a good review on Yelp is going to benefit your local business in great way.
If you manage to increase your overall rating by one star, you can get a boost in the revenue by 5 – 9 percent. And one thing that you are going to have to keep in mind is that 98% of the yelp users are going to purchase the items found on yelp. Thus, it is quite important for you to claim your yelp business page.
Facebook reviews and improved sales
A business can get its sales boosted if it has positive Facebook reviews. The reason is that a Facebook listing can have influence on the buying decisions of customers. According to a survey, about 80% of the consumers are more likely to buy from a business if it has positive reviews on Facebook.
Reviews on your website
You have to make sure that you also have integrated an option on the product page for consumers to make a review. The reviews on your website are not only going to be helpful in encouraging your future consumers to consider buying from your business but the rank of your product page will also be improved in Google search results.